Digital Transformation Formulation AT PT. Rohto Laboratories Indonesia
Keywords:
Digital Transformation, Formulation, Technology, People, Management or ProcessAbstract
Accelerating digital transformation has become one of the main focuses for facing global challenges and competition. Companies must adopt a holistic approach and build an integrated strategy to succeed in transformation. There are three categories needed to implement digital transformation, namely involving the use of technology, competent human resources, and management or process changes. This study aims to formulate digital transformation at PT. Rohto Laboratories Indonesia. This research uses a mixed methods case study design, combining qualitative and quantitative methods. Next, a purposive sampling technique was chosen to determine the data source sample based on specific considerations and objectives. This research consists of five stages in formulating digital transformation. These five stages refer to the digital transformation strategy development guidelines from Albukhitan (2020). The final result of this research is a digital transformation roadmap for PT. Rohto Laboratories Indonesia obtained data from the four previous stages. The roadmap is divided into two parts: the first part is dominated by the management/process and people categories, while the second part is dominated by technology. Suggestions for further research are to conduct a broader exploration by comparing the application of digital transformation in more than one industrial sector.
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Copyright (c) 2024 Nur Catur Purbaya, Siska Noviaristanti
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