The Influence of Price, Venue and Service Quality on the Interest of Photographer Service Users in Palembang City
Keywords:
Price, Place, Quality of Service, User InterestAbstract
This research was conducted with the aim of determining the influence of price, place and quality of service on the interest of photographer service users in the city of Palembang. The population in this study was calculated that during a period of 1 year, the number of users of the service of the phylaxis fatographer reached 688 consumers. The sample used in this study was 87 respondents using the slovin formula. The results of multiple linear regression analysis showed that price, venue and quality of service had a positive and significant effect on the interest of photographer service users in the city of Palembang. Price, price determination so that it can be adjusted to the intended market share. And it is hoped that it can provide prices with special offers for users who have used photographer services in order to provide consumer interest to always use the photographer services offered. The place is expected to be able to provide a sufficient parking lot for consumers who come to the studio, especially for car users. The quality of service is expected to be able to increase staff members, especially for photographers, where at the time of events such as graduation there is an increase in the number of users who want to use the services of photographers.
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Copyright (c) 2025 Fitrianti Fitrianti, Marlina Widiyanti, Zakaria Wahab, Ahmad Maulana
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