Analysis of Factors Influencing Interest in Investing in the Capital Market for the Millennial Generation
Keywords:
Investment Knowledge, Investment Motivation, Minimum Capital, Risk Reference, Investment InterestAbstract
Investing in the capital market is starting to be in demand by many generations in Indonesia, especially the millennial generation. The purpose of investing in the capital market is to maintain profits in the future. The purpose of this study is to show the variables that influence the interest of the millennial generation to invest in the capital market. This study used a quantitative method with a population of 200 with millennial generation criteria with an age range of 15-34 years. Sampling technique with purposive sampling. Data collected through online questionnaires distributed to 133 millennial generation respondents. Respondent data were analyzed using multiple linear regression through SPSS software. The results of the study show that the factors of investment knowledge and investment motivation and minimal capital have an effect on investment interest for the millennial generation, while risk preference has not had any effect on investment interest in the capital market for the millennial generation. Therefore, the millennial generation must be interested in investing their capital in the capital market in order to provide long-term readiness or opportunities in the future. The implications of this research can contribute to the wider community, especially the millennial generation, so that they understand and are more interested in investing in the capital market.
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Copyright (c) 2023 Rayman Daniel Harefa, Pretty Yusta Turnip, Natasya Gozali Puteri, Tetty Tiurma Uli Sipahutar, Surtikanti
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