The Effect of Omnichannel Integration Quality on Purchase Intention Mediated by Consumer Trust in Surakarta
Keywords:
Service Channel Configuration, Integrated Interaction, Consumer Confidence, Purchase IntentionAbstract
This research is related to Omnichannel integration quality and purchase intention and consumer trust. This study aims to determine the influence of Omnichannel integration quality on purchase intentions mediated by coffee consumer confidence in Surakarta. This research uses causal quantitative research. The population of this study was all coffee consumers at Cafe Surakarta with an unlimited number of population and a total sample of 100 respondents. The sampling technique uses accidental sampling. The results of the study show that the configuration of service channels has a significant positive effect on purchase intentions. Service channels have a significant positive effect on consumer confidence. Configuration of service channels has a significant positive effect on purchase intentions mediated by consumer trust. Integrated interaction has no significant negative effect on purchase intention. Integrated interactions affect consumer trust. Integrated interactions have a significant positive effect on purchase intentions mediated by consumer trust.
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Copyright (c) 2023 Nina Sri Lestari, Sidiq Pernomo Nugroho
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