Conservation Pillar Policy: Sustainable Corporate Performance Improvement Strategy Model

Abstract

This research aims to investigate, comprehend, and examine further the conservation pillar policy to become a sustainable corporate performance improvement strategy model. In general, conservation is defined as an effort to manage, control, preserve, or other terms that show nature preservation. This research adopts the pillars of conservation at Universitas Negeri Semarang, consisting of seven types, which are: 1) biodiversity conservation, 2) green architecture & internal transportation, 3) paperless policy, 4) waste management, 5) clean energy, 6) ethics, arts, and culture, and 7) conservation cadres. The method used in this research is qualitative, with the acquisition of secondary data or literature study. Based on the studies conducted, implementing the seven pillars of conservation has its characteristics, benefits, and advantages for a company's operations and sustainability performance. Therefore, a policy on the pillars of conservation is suitable as a basis for development in sustainable company performance. Moreover, besides being profit-oriented, it also prioritizes environmental sustainability.