System information and implemented business strategies MSME companies

(Case Study of Bakmi Jowo Bu Citro)

Abstract

MSMEs are abbreviation from Micro, Small and Medium Enterprises . Basically , MSMEs are business or business carried out by individuals , groups , business entities small , nor House ladder . The existence of MSMEs in Indonesia is very important , because contribute big growth economy . Understanding MSMEs The meaning of MSMEs is business productive you have individual and business entities that have fulfil criteria as business micro . By more It is clear , the definition of MSMEs is regulated in the Law Republic of Indonesia No. 20 of 2008 concerning MSMEs. In this law mentioned that MSMEs are in accordance with type his business ie business micro , business small and businesslike intermediate . Initially , Bakmi Jowo Bu Citro opened Bakmi Jowo business his on the edge Jalan Slamet Riyadi Solo in 1970. In presenting the noodles , Mrs. Citro maintained draft Cook traditional which , among other things, uses charcoal wood as material cooking , no from LPG gas as before​ This used society in general. Concept the inherited to his descendants . In 1980, one his son , Mr Joko ( 1st Generation ), with utilise his parents ' house and set up Bakmi Jowo restaurant on Jl. Pulanggeni , Types , Solo. Culinary business traditional This Keep going developed together his wife Sulistyo Haryanti . Techniques used in research This is qualitative data analysis . Research result This show that communication strategy applied marketing​ Bakmi Jowo Bu Citro MSME company is advertising (advertising) and marketing direct (direct marketing) as well marketing from word of mouth with depend on experience customer with Bakmi Jowo Bu Citro and their recommendations share to friends and family . This matter is form free advertising triggered by impressions , feelings , and thoughts buyer . Advertise using banners displayed on the page front restaurants and also through social media