IJEBSS e-ISSN: 2980-4108๐ฎ p-ISSN: 2980-4272 468
IJEBSS Vol. 1 No. 05, June 2023, pages: 467-475
obtained from traffic or daily traffic is still not enough, so there is a need for creative development in order to increase
traffic generation and generate other income for the company apart from traffic (Value Capture). One of the value
capture opportunities that can be realized soon is by carrying out developments with a not too large investment value,
namely optimizing rest areas as destinations for toll road users and the surrounding community.
A rest area is a place designated as a temporary resting place on the toll road with complete facilities and
infrastructure for toll road users who experience fatigue due to long trips (Setyabudi, 2011). Rest areas are not just
refueling and commercial area but relaxation facilities due to fatigue (Arini & Dwiyanti, 2017; Magfirona et al., 2018).
Rest area facilities must meet technical aspects and planning criteria that function to create a compact public area as a
toll road support function, a mixed function of rest, commercial, and vehicle maintenance that ensures the visual quality
of the area and has an impact on the local economy (Al-Kaisy et al. , 2012; Laskara, 2016; Ministry of PUPR, 2018).
Currently, the rest area that has been built in JTTS does not yet have optimal commercial value. One of the reasons is
the planning of the rest area which has minimal concept and does not pay much attention to the commercial aspect.
Even though with the optimal commercial side of the rest area, the cost of maintaining the rest area can be funded from
the income earned. Thus, the Company does not need to incur additional costs for maintenance, considering the
Company's financial burden due to the construction of JTTS which is not financially feasible. Lesson learned from the
construction of the rest area, becomes a lesson for future rest area planning that must be carefully conceptualized from
a commercial perspective, also taking into account the needs and wishes of potential users of the rest area, namely the
community (Kardila & Ranggadara, 2020).
The concept of a commercial rest area is prepared based on the HBU (Highest and best use) analysis.
Furthermore, from the results of the HBU analysis, the options for developing rest areas are validated against potential
toll road users, surrounding communities, and business actors in rest areas as well as the general public. So that the
concept of the rest area to be built has appeal and reflects the needs of the community and business actors, which will
also have an impact on increasing toll road traffic and can even bring up the desire of the public to want to pass the
toll road because there are rest areas that have attractiveness (Bui et al., 2016). Therefore, researchers feel the need to
do research on the community's needs for the concept of rest areas on the Tebing Tinggi - Parapat Trans Sumatra Toll
Road so that people are interested in using the Trans Sumatra Toll Road as a means of mobilization and as a tourist
destination (Kusumartono et al., 2018).
Rest area (TIP) is a facility available along highways or toll roads, which is designed to make it easier for
road users to rest, refuel, eat and carry out other activities. These facilities generally consist of toilets, parking lots,
children's play areas, places to eat and drink, as well as several other facilities that can be used by road users. According
to the Federal Highway Administration, rest areas are facilities along highways managed and operated by the
government or private sector, which aim to facilitate rest, refueling, and other needs for road users. Rest areas are also
known as stopovers or rest stops and have an important role in providing highway and toll road services (Federal
Highway Administration, 2015). A number of studies and journals have revealed the positive impact caused by the
existence of rest areas on toll roads. Here are some of them:
Reduce fatigue and improve driving safety
Rest areas can help reduce fatigue and avoid accidents caused by fatigue while driving. According to research
by (Amin & Suroso, 2023), rest areas on toll roads have succeeded in reducing the number of accidents and driver
fatigue. In addition, research by Li et al. (2021) shows that rest areas on toll roads can help reduce fatigue and improve
driving safety (Siebelink et al., 2021).
Improving toll road efficiency
Rest areas can help improve toll road efficiency by facilitating refueling, facilitating access to and from toll
roads, and providing vehicle maintenance services. According to research by (Vass & Gustavsson, 2017), rest areas
on toll roads can increase toll road efficiency and provide a positive experience for road users.
Provide a positive experience for road users
Rest areas can also provide a positive experience for road users by providing comfortable and quality
facilities. According to research (Zhang et al., 2022), rest areas on roads can increase user satisfaction and provide
positive experiences for road users.
In order to optimize the use of rest areas from a functional and commercial perspective, a development concept
is needed that suits user needs, so that rest areas can provide better service, according to Minister of Public Works and