240 e-ISSN: 2980-4108 p-ISSN: 2980-4272 IJEBSS
IJEBSS Vol. 1 No.03, February 2023, pages: 232-240
In addition, it is suggested for business organizations to pay attention to green product prices in order to
increase public buying interest to make it more affordable. Another suggestion for companies is being able to reduce
the use of single-use plastic because it refers to the triple bottom line, companies are responsible for paying attention
to environmental sustainability, not just focusing on company profitability.
As well as suggesting that in future research it is still necessary to carry out the latest research on variables
with negative results because these variables can still be developed at a later date such as social influence, subjective
norms, perceived behavioral control, and others.
5. References
Afroz, Rafia, Rahman, Ataur, Masud, Muhammad Mehedi, & Akhtar, Rulia. (2017). The knowledge, awareness,
attitude and motivational analysis of plastic waste and household perspective in Malaysia. Environmental
Science and Pollution Research, 24, 2304–2315.
Arisyi, Dani Fajrul, & Engriani, Yunita. (2019). Pengaruh Faktor Personal dan Attitude Terhadap Green Consumer
Behavior Produk LGGreen Health Pada Masyarakat Kota Padang. Jurnal Kajian Manajemen Dan Wirausaha,
1, 83–95.
d’Ambrières, Woldemar. (2019). Plastics recycling worldwide: current overview and desirable changes. Field
Actions Science Reports. The Journal of Field Actions, (Special Issue 19), 12–21.
Eriksen, Marcus, Lebreton, Laurent C. M., Carson, Henry S., Thiel, Martin, Moore, Charles J., Borerro, Jose C.,
Galgani, Francois, Ryan, Peter G., & Reisser, Julia. (2014). Plastic pollution in the world’s oceans: more than
5 trillion plastic pieces weighing over 250,000 tons afloat at sea. PloS One, 9(12), e111913.
Fairhurst, Douglas D. J., & Nam, Yoonsoo. (2019). The practice of and motivation for equity recycling: Evidence
from the Asia-Pacific region. Pacific-Basin Finance Journal, 57, 101171.
Hasebrook, Joachim P., Michalak, Leonie, Wessels, Anna, Koenig, Sabine, Spierling, Stefan, & Kirmsse, Stefan.
(2022). Green Behavior: Factors Influencing Behavioral Intention and Actual Environmental Behavior of
Employees in the Financial Service Sector. Sustainability, 14(17), 10814.
Indriani, Ida Ayu Debora, Rahayu, Mintarti, & Hadiwidjojo, Djumilah. (2019). The influence of environmental
knowledge on green purchase intention the role of attitude as mediating variable. International Journal of
Multicultural and Multireligious Understanding, 6(2), 627–635.
Isabella, Siska. (2020). Analisis Faktor Yang Berhubungan Dengan Upaya 3r (Reduce, Reuse, Recycle) Pada Ibu-
Ibu Di Jalan Jati Rt 03 Rw 08 Kelurahan Panarung Kecamatan Pahandut Kota Palangka Raya Tahun 2020.
Universitas Islam Kalimantan MAB.
Istiqomah, Nurul, Mafruhah, Izza, & Gravitiani, Evi. (2019). Konsep reduce, reuse, recycle dan replace dalam
pengelolaan sampah rumah tangga di Desa Polanharjo Kabupaten Klaten. SEMAR (Jurnal Ilmu Pengetahuan,
Teknologi, Dan Seni Bagi Masyarakat), 8(2), 30–38.
Lee, You Kyung. (2017). A comparative study of green purchase intention between Korean and Chinese consumers:
The moderating role of collectivism. Sustainability, 9(10), 1930.
McCarthy, Niall, & Richter, Felix. (2020). Infographic: The countries polluting the oceans the most. Statista
Infographics, 12.
RENI, RAHMAWATI. (2016). Faktor-Faktor Yang Berhubungan Dengan Penerapan 3r (Reduce, Reuse, Dan
Recycle) Pada Sampah Rumah Tangga Di Kecamatan Rengat Barat Kabupaten Indragiri Hulu Provinsi Riau
Tahun 2016. Fakultas Kesehatan Masyarakat.
Roan, Erika. (2017). A Case Study of Motivating Factors Related to Recycling in the Workplace.
Żak, Agnieszka. (2015). Triple bottom line concept in theory and practice. Social Responsibility of Organizations
Directions of Changes, 387(1), 251–264.
Zamroni, M., Prahara, Rahma Sandhi, Kartiko, Ari, Purnawati, Dia, & Kusuma, Dedi Wijaya. (2020). The waste
management program of 3R (Reduce, Reuse, Recycle) by economic incentive and facility support. Journal of
Physics: Conference Series, 1471(1), 12048. IOP Publishing.
© 2023 by the authors. Submitted
for possible open access publication
under the terms and conditions of the Creative Commons Attribution (CC BY SA) license
(https://creativecommons.org/licenses/by-sa/4.0/).