1159 e-ISSN: 2980-4108 p-ISSN: 2980-4272 IJEBSS
IJEBSS Vol. 2 No. 04, Merch-April 2024, pages: 1152-1163
driven services which are part of the products and services pillar, [13] autonomous processes and [14] intelligent
maintenance systems which are part of the factory operations pillar, [15] intelligent machines which are part of the
technology pillar, and finally [16] intelligent products and [17] product customization which are part of the product
and service pillar.
In the fourth stage, after obtaining data regarding the end user and employee experience required by the
company. Researchers reviewed and determined solutions for implementing digital transformation in companies by
justifying the results to the three speakers regarding the results obtained from previous data. Based on the
justification results, the company must implement the pillars of management and organisation as the main priority.
According to the three speakers, management and organisation's role is the company's most important. With
direction from management, the company can implement digital transformation. The second priority is the pillar of
people and culture. The three speakers agreed that the readiness of people and culture to carry out digital
transformation would have a significant impact. They believe that human resources which are not ready or, in this
case, need to be more competent and open to change will hinder other processes and cause losses because the
process does not run effectively and efficiently. Therefore, the results of the previous 2x2 matrix, which
recommended technology as the second priority, have been justified by the considerations of the three speakers.
The next priority is the pillar of technology. This pillar was chosen because the role of technology, in general, will help
companies accelerate work processes. Two of the three speakers agreed that technology was the aspect that needed
to be improved after people and culture. However, they all agreed that improvements to both are better carried out
simultaneously. Next, the fourth priority is the factory operations pillar. The first speaker argued that the product
and service were more important than the factory operations because, in her opinion, factory operations should be
designed based on the needs of the products and services made by the company. Meanwhile, according to the second
and third speakers and the results of the 2x2 matrix, factory operations are considered more important than products
and services. The third speaker believes that providing infrastructure that supports companies in running their
business is critical currently in implementing digital transformation. When factory operational activities are
adequate, the company's products will be easier to fulfil. Moreover, the final priority is the pillar of product and
service. This pillar was determined as the last because the comparison showed that two speakers and the results of
the 2x2 matrix chose this pillar as the last priority that needed improvement. The third speaker believes that product
customisation on a mass scale will only be effective if the company's entire infrastructure is adequate and supportive.
Meanwhile, the justification results related to more specific solutions are sorted into the following areas: strategy
and leadership, openness to change, culture, competency development, investment for Industry 4.0, data storage
and sharing, connectivity, cyber security, digitalisation, innovation policy, intelligent supply chain and logistics, data-
driven services, autonomous processes, intelligent maintenance systems, intelligent machines, innovative products
and finally product customisation.
In previous research, Reinhardt et al. (2021) stated that many technologies are still unsuitable for use in the
pharmaceutical sector. This happens because the technology used in the pharmaceutical industry must meet strict
criteria imposed by companies and regulators. The connection with this research is regarding plans for implementing
technology in companies. Based on previous research, pharmaceutical companies will face regulatory challenges in
implementing technology in the future. Therefore, to realise these seventeen areas, companies must pay attention
to the regulatory provisions in force in Indonesia when implementing technology.
In the fifth stage, based on all the data obtained, researchers created a digital transformation roadmap for PT
Rohto Laboratories Indonesia, as shown in Figure 7. The roadmap was prepared by considering the main problems
occurring in the company, namely focusing on increasing the company's visibility. From the seventeen areas that
need to be implemented, researchers have determined twelve areas as priorities that need to be implemented in
realising digital transformation. Researchers determined twelve priority areas to provide more targeted solutions for