Contribution Of E-Commerce Performance To Employment And Per Capita Income In Indonesia's Big Cities

Abstract

The presence of e-commerce not only creates export-import market liberalization and contributes to changing consumer patterns and lifestyles, but also creates new economic opportunities for individuals to become entrepreneurs whose future is expected to expand employment. E-commerce performance in Indonesia, seen through the value of e-money transactions over the past five years from 2016 to 2020, continues to increase. Changes in consumption as a result of digitalization result in changes in labor market demand and also in cooling skills. The vacancy trend of the last few years will still be dominant in the digital field. Workers in the digital field, especially e-commerce and start-ups, are much sought after in line with the growth of the digital industry in Indonesia. Another impact of the rise in e-commerce use in Indonesia is the increase in the per capita income of the Indonesian population. The role of e-commerce in boosting the economy is undeniable, even though its contribution is small. The e-commerce industry is believed to bring significant changes to Indonesian per capita income and the economy